Nash Carbon Guard
The Brief
Nash Distribution came to our team at Greenbaum Stiers with the goal of creating a 3D video that highlighted a product which is designed to prevent foundation problems in basements. Nash already had an idea for what they wanted the video to look and sound like. My goal was to translate what they had provided me with and visualize it into a fully 3D video.
The brief consisted of a script which was paralleled with their vision for the visuals. I was also given a icons to work with, a sales sheet, and a logo for Carbon Guard.
After the initial creative meeting with Nash and knocking out some much needed clarity I was ready to start planning out the video.
The Planning
Once the project had officially kicked off, I had to begin researching. What is carbon guard? What exactly does bowing, shifting and shearing mean? How can I recreate these answers in 3D?
After learning a good deal about the product I had a well-rounded thought on how I would lay out the scenes, so I began drawing. The drawing process is perfect because I get to lay out my thoughts in a fairly short amount of time. I am able to experiment and start thinking about how I will execute the visuals once the 3D production actually begins. From drawing, I knew the crack would be the hardest part to create, especially within a time limit.
After the planning phase I was able to have a client meeting to tie up some questions that had arose during the drawn storyboard phase. Communication is the number one way to clear up some confusion, so we quickly hashed out the problems I had and I began to create the 3D scene.
Luckily from our previous projects I had worked on with Nash I already had a fully 3D house to work with. However, some parts needed to be updated. I wanted to make sure that everything in 3D was up to scale and as accurate as possible. After cleaning up the scene I began to create each keyframe in the storyboard and then render each image out to make a collection of style frames. At this point I had a clear idea of how everything was going to look from beginning to end and it was time to start creating the actual motion of the peice.
